1.     The four main domains of the online marketing that could boost sales for Flexcar are:

·       Business-to-Consumer

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Selling goods and/or services online to the final consumers is one of the important facets of e-commerce. Sales for Flexcar can be boosted by increasing their number of customers by offering them quantity discounts (e.g. Buy more, save more), offer an upgrade (e.g. for just some little more dollars, they can get a fancier car), offer more discounts on longer commitments, and offer them car delivery at door-step.

·       Business-to-Business

B2B trading networks, auction sites, product catalogues, barter sites, and other online mediums such as Alibaba.com, QualityTrade.com can help explore more business opportunities for Flexcar. With small investments and greater returns, B2B trading portals can provide Flexcar an access to millions of buyers and sellers, help automate their sales force, boost search engine rankings, provide a marketing research management platform and an effective tool for building a great brand online (Khan, J. 2014). It is an ideal place for Flexcar to expand their Business Network as well as get a brand identity.

·       Consumer-to-Consumer

The internet provides a platform to the consumers for buying goods/services or exchanging information directly with each other. Flexcar can partner with these online portals such as ebay.com and other auction sites to sell their services online. For example, consumers with Flexcar memberships can sell their service when not in use on these portals at less price to influence new customers.

·       Consumer-to-Business

In the present digital age of marketing, consumers can find sellers easily on the Web, learn about their offers and products, initiate demands and give feedback. Today, the consumers are finding it easier to communicate with companies through the internet and companies as well are inviting the prospects to submit their suggestions and feedback through their website. Using the internet, consumers can make deals and drive transactions with the companies. For example, with Priceline.com, would-be buyers can bid for hotel rooms, airline tickets, rental cars, and even home mortgages, leaving the sellers to decide whether to take up their offer or not. Flexcar can partner with such sites to share their car rental platform on C-to-B online portals.

If you can’t measure the sales, you can’t improve them. So, for these business objectives  identified by Flexcar, it’s important to have the right tools in place to track their performance. Flexcar should use Google Analytics to help them make smart business decisions and keep them from getting side-tracked by vanity metrics (Gullans, G. 2016). By following an analytics-focused approach, Flexcar can track social strategies and tactics and can measure their progress towards achieving their business objectives. 

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