Anyone can get dressed up and glamorous but it is how people dress in their days off that are the most intriguing. I was in fashion school, my brother has a law background and my sister in law had worked in production but none of us had a proper fashion business education. My mission is that i wanted to see people on the street that i don’t know wearing my clothes and that excites me, ” Alexander Wang. Wang’s first step into fashion began after he dropped out of the Parsons School of Design in 2004 to start his own label. Initially Launching a knitwear collection based on six unisex silhouettes Alexander has shown as a designer that he has revolutionized the fashion industry and inspired an entire generation of women to dress in his sportswear inspired looks.BackgroundAlexander Wang is a Taiwanese American fashion designer born on May 17, 1984 in San Francisco,California.At the age of 15 Wang collaborated his first designs at his brother’s wedding in 1999. In 2002 he moved to New York City, enrolled at Parsons School of Design. Wang studied in Parsons BFA Fashion Design program until 2004. While studying he also has worked with Marc Jacobs, Derek Lam, Teen Vogue and Vogue US where he was able to encounter some of the fashion world’s most influential personalities. On his second year Wang decided to leave his studies to create a unisex collection of four intarsia cashmere sweaters. When he launched his line in 2007 in collaboration with Victoria Traina, Wang took the fashion world with his playful and innovative approach to womenswear and menswear.He presented Casual staples oversized hoodies, distressed jeans,sneakers, cotton T-shirts and leather backpacks which are the bases of Wang’s brand. The Alexander Wang look portrays the idea of urban style and sportswearand a mix between uptown chic and downtown cool to which a hint of rock and grunge look. Wang has found success early in his career. He leveraged his family connection in China to begin producing his collection as an independent company and it still remains independent today. Now the company says it takes in $150 million in annual revenue and that sales are growing at a double-digit rate. His mother served as chairman and his sister-in-law was the chief executive officer. “We were profitable from day one,” Wang says. Market SegmentAs a private owned company, Alexander Wang is not available for outside stockholders.The target customers are aged from 20 to 35 who are into an effortless and a coollook. Alexander’s clothing is more affordable than similar brands due to the manufacturing being done in china. Competitors include Stella McCartney, Marc Jacobs, Chole, Vena Cava, RVCA, and alexander McQueen.” I like to break high luxury down and bring it back to Earth,” Wang says. His clothing has a louche, late-night allure that draws heavily from the American vernacular. Marina Larroudé, fashion director at Barneys New York praises his 2010 football inspired collection,”That collection would still be a hit with the general audiencetoday,” she says. Wang has transformed his focus on accessories, including boots and sandals with a signature cutout heel, which now account for half of revenue. He’s also initiated a collaboration with sportswear colossus Adidas AG that finds the brand’s trefoil logo flipped upside down and pinned to clothes suited for both health clubs and dance clubs. The first collection which was introduced by him set sales records. When the second dropped in, its unisex cycling singlets and fluorescent yellow hoodies were originally sold only to pedestrians capable of reading product codes from posters scattered about Manhattan.According to Wang such marketing novelties amount to more than hype. They’re about “forming a deeper involvement in our shoppers’ lifestyle,” he articulates.DesignAlexander Wang along with his crew accomplished to do the nearly impossible. To win the hearts of the famous New York It-Girls, surprisingly demanding American clients as well as make sophisticated fashion editors fall in love with his collections.His clothes are clear and concise. He identifies very well what public want to attire from high heel boots, skinny jeans, leather shorts, loose T-shirts, boyfriend jackets, and oversized sweaters.During the runway Wang’s models are in a hurry. They go fast, do not smile or pose, no affectation or games for the public. Their images are vibrant, distinct and accurate. Alexander Wang’s aesthetic is an embodiment of the philosophy of the big city. Minimalistic and monochromatic, black, white, gray, and weird. From time to time his urban silhouettes perfectly combine the softness and texture of fabrics with practical cuts. Amazing designs incorporate low waistlines, volume, tight-fitting hoods a la diver, and collars. Jet-set fashionistas who are always on the run prefer the brand’s urban chic style, clean cuts, unpretentious colors and simple silhouettes.This combination is Alexander Wang’s identity. According to Wang unfamiliar things and bright city skylines skilled him more than any kind of design school.Wang is named the king of modern grunge. Generating his futuristic images, combining silk, wool, leather and complex cuts he pays very close consideration to quality and practicality. His designs include Sportswear inspired silhouettes and materials,Structural, Tailored pieces, Sharp, Clean angles, Oversized menswear inspired pieces, Edgy interpretations of casual wear and Frequent use of black and neon colors.Alexander WangPromotionAlexander Wang is the award-winning fashion designer whose cool, chic attires have made him crowds of fans and international praise. In 2011, the very first flagship store was opened in SoHo, New York. The second store was open in Beijing. Over 15 stores locate in different countries Alexander has a worldwide distribution. He was featured in Vogue, Elle, Bazaar and other high fashion magazines. In 2011 promoting his fall 2011 collection through a short film projected on walls of buildings in Union Square, New York. His collections are sold in barneys, Nordstrom, also his official online store www.Alexanderwang.com. Alexander Wang has been called ” A Virtue Business Model” by medias According to his profit on early on.Alexander WangRelevanceHe’s as charitable as it gets. Wang partnered with Beats by Dre and donated 90% of the retail price to DoSomething.org. Wang won the CFDA’s Fashion Fund award in 2008.Alexander Wang’s H collection went live on H’s website and it has crashed due to such high levels of traffic. The collection sold out worldwide in minutes and you’d be lucky to get a piece off eBay even today. Wang’s sporty chic line received immense praise, and the creations got a lot of fashion insiders thinking, will he be tapped to design the uniforms for the 2020 Olympics? ConclusionIn conclusion Alexander Wang is such an inspiring designer. At an early age he has accomplished fame and a business emperor. I believe he makes a great role model for aspiring designers who wants to make it in the fashion industry. “The great thing is that young talent isn’t tied to a how to find new ways to go about doing things. And don’t let people tell you, you can’t. Go find a way to show that you can,” Alexander Wang. ReferencesPatterson, T. (2017). Alexander Wang. Bloomberg Businessweek, (4535), 72.Wilson, E. (2015). Alexander Wang for BALENCIAGA. Instyle, 22(3), 171. LAROCCA, A. (2013). MERCER AND PRINCE. New York, 46(37), 66.
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