IntroductionWhat is fashion photography? Well, fashion photography is where photographers displaying and play around with clothing and other fashion items like accessories in different ways such as on models or even on its own in a creative art form. Fashion photography is mostly used for advertisements or fashion magazines such as Elle, Vogue or Harper’s Bazaar. Fashion photography first appearance was in the American and French magazine such as Harper’s Bazaar and La mode Pratique. Later on in 1909, Conde Nast took over Vogue magazine and also participated in fashion photography. Photographic imagines have played a key role in defining global fashion culture. It has been engaging with new technologies and challenged ideals of beauty. Printed media on fashion photography is everywhere these days such as accounts of photographers, designers, magazines, newspaper, as well as digital media such as banner ad, social media, mobile advertising to reach a wider range of target audiences.In this essay, I will be mentioning the purpose of fashion photography and discussing the different types of fashion photography and what each one is used for in more depth as well as the things that go into creating fashion photographs. I will also be talking about the issue of Photoshop used in creating fashion photographs and how it affects the society. I will also mention few different types of fashion photographers and their work. And lastly, I’ll be discussing the pros and cons of the overall topic of fashion photography. In the1920s, the purpose of fashion photography was to simply record women wearing clothing and how they should behave in society. However, the purpose of fashion photography’s and women’s visual representation has changed with each decade, according to the economic, cultural, technological advances and social. Fashion photographs became visual representations of history, with each image conveying certain manners, moods, artistic influences, trends, styles and society’s expectations of how women should conduct themselves. Fashion photography is made up on a bundle of practices such as advertising, beauty, editorial, and portraiture and involves a range of skilled creative’s and business people such as stylists, models, photographers, artists, designers, advertisers, hairstylists, creative and artistic directors, set builders, makeup artists and so on, brought together by shared goals and contexts. The fashion photograph is not just any photography; it bears little relation to the news photograph or to the snapshot, for example; it has its own units and rules; within photographic communication, it forms a specific language which in doubt has its own dictionary and syntax, its own banned or approved’ turns of phrase’. Now fashion photographs are spread everywhere on magazines, posters such as on bus stops, buses, shops, even on social media, catalog, online website, look book on blogs, newspapers. This is all a marketing business to gather the wider range of audiences to buy clothes or fashion item, also to show what’s on trend making them updated on fashion lifestyle. There are many types of fashion photography such as editorial fashion photography which is for the purpose of publication of magazines and newspaper. The images of the editorial are usually meant to accompany the text and can cover a wide range of subjects. Editorials are used to illustrate an article, text, story or an idea within the context of a magazine or to embellish a certain theme visually. It can also be in any genre such as fashion, sports, portrait, photojournalism, landscape and many more. Editorial photographs may also tell a story by themselves without a written word or may be accompanied by a short topic or title of an intended story. But this is what happens in the field of fashion. Fashion editorial often features photographs as the full page on a particular concept or theme, model, designer or other single topic. Fashion editorial is not about a ton of clothes. These editorials are more about the mood and the situation the garments would be worn in. Not every editorial has to be on location, outdoors, or have a lot of props. Some are simple with the grey backdrop. Shooting a model in front of a seamless gray backdrop can be very editorial depending on the clothing, lighting, makeup, etc. Magazine also includes beauty editorials that focus on makeup, hair and/or accessories. Usually, fashion editorials are highly styled; they give a lot of creative freedom that is controlled by the photographer.
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