Parenting
is the act of giving of necessary support to a child for their physical,
emotional, social, and cognitive development (Baydar, Akç?nar, & ?mer,
2012). Parents are one of most influential people in a person’s life. Raising a
child in the modern era could be a challenging task as a parent due to our
modernizing society.  Modernization is a
comprehensive concept that illustrates the transition of a society from ancient
to modern culture (Kumar & Mittal, 2014). The older generations, as the
parents of the millennial generation, grew up on a different time period and social-environment,
and possess a different set of values and behaviors. The parents, as well as
their parenting as they raise a child, should also adapt with the modern age.

The
modern society is highly reliable to technology and it became a fundamental
part of contemporary family life (McHale, Dotterer, & Kim, 2009;
Vogl-Bauer, 2003; Wartella & Jennings, 2001).  This directed attention to generational
differences between parents and youth (Clark, 2009; Livingstone, 2003). The
Millennial generation, which includes contemporary young adults born between
1980 and 2000 (Pew Research Center, 2010), is proposed to be different and unique
from the Baby Boomer generation, born between 1943 and 1960 (Coomes &
Debard, 2004), and Generation X, born between 1961 and 1981, cohorts based not
only on Millennials’ access to technology, but how they have integrated
technology into their social lives (Pew Research Center, 2010).

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Research
shows notable differences in the usage of present technologies by younger and
older generations (Huffaker and Calvert 2005; Chung et al. 2010; Vodanovich,
Sundaram, and Myers 2010). The youth prefer to use microblogging, social
networking, and other technologies for interaction and communication, while the
parents, or the older generations, are more likely to use asynchronous tools,
such as emails. Younger generations usually use present technology for sharing
personal experiences, while older generations use it for sharing or discussing
ideas.

Further,
generational differences in technological skills have been proposed, with
Millennials experiencing more proficiency and comfort with technology than
previous generations (Prensky, 2001). The distinction between generational
cohorts have largely been based on anecdotal evidence and have been perpetuated
by popular media, but little empirical support for actual generational
differences has emerged in the literature (Litt, 2013). However, consistent
with Acock and Bengtson’s (1980) conclusions in their generation gap research,
a few qualitative studies identified perceived generational differences in
technology skills between parents and their children (Clark, 2009; Livingstone,
2003).

According
to Inkeles and Smith (1974) a modern man has the readiness for new experience
and openness to innovation and change, and the capability of forming or holding
opinions over large numbers of problems and issues that arise not only in
immediate environment but also outside of it. The development and modernization
of technology had made people’s life easier and contributed positively to
social well being so for while it has also brought about some problems
(Krithika and Vasantha, 2013). Parents and their children, the millennial
generation, do not belong in the same generational cohort resulting to a completely
different set of values and behaviors because they experienced different events
during their formative years (Howe & Strauss, 2003). This study aims to
examine the relationship between parenting and modernization attitudes of
Kapampangan parents. 

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