“Performance” can be
defined as the ability of something to achieve the goal set in which it be can
seen as the result of the activities within the certain period (J.
Illmer,2011). Performance is  measured in
order to monitor the budgets or targets against actual outcome from the
organization’s activities (Thompson,2017).

 

Meanwhile, revenue
can defined as a gross revenue or income that company derives from the their
normal business activities before any expenses have been deducted (McCallig,
J.,2003).Thus, it can be said that revenue performance as the ability of
company to achieve the income goal set in which it be can seen as good growth
income in the company

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Business performance
depends upon the business environment. According to Prasad (2015), performance
has direct relationship with the organization in which it is important for the
organization to interact and transact with its environment.

 

Kotler &
Armstrong (2004) stated that the flopped and success the particulars
organization is depends toward how an effectiveness or how far them understand
its environment because the most important part that need to be concern by the
organization is determine and identify the actual factors that affect the
organization operation. other than than, Issac (2013) also agreed that most of
the factors that affecting the organizations is their environment. Thus, in
order for  business to grow and prosper
they must be able to anticipate, recognise and deal with change in the internal
and external environment.

Issac (2013)
indicates that internal and external environment
will influences all business operation in which it imposes huge impacts on the
scope and direction of the company activities.

 

Customers is the
vital for company to achieve their revenue through sales of  services and products to the customer (Amit
and Zott, 2001). In order to know the actual total revenue that have gained by
company, the company have to calculate quantity of the goods that been sold to
customer by multiplied its price with their actual price without adding any
costs.Besides that, total revenue also can be increase as the company’s
services and products has the high demand from customers or by raising the
price of goods sold. (Tuck, n.d)

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